Zeelandia, a bakery ingredient company founded by the Doeleman family in the Netherlands in 1900 and headquartered in Zierikzee, has become a global player in the bakery ingredient industry. Today, the company employs over 3,200 people worldwide, dedicated to developing bakery ingredient products tailored to local tastes and needs. Zeelandia operates in over 30 countries and sells its products in approximately 100 countries. In 1950, the company was awarded the prestigious title of ‘Royal’ by the Dutch government.
Zeelandiapedia
Industry
Involvement
Project Detail
Zeelandia, a bakery ingredient company founded by the Doeleman family in the Netherlands in 1900 and headquartered in Zierikzee, has become a global player in the bakery ingredient industry. Today, the company employs over 3,200 people worldwide, dedicated to developing bakery ingredient products tailored to local tastes and needs. Zeelandia operates in over 30 countries and sells its products in approximately 100 countries. In 1950, the company was awarded the prestigious title of ‘Royal’ by the Dutch government.
How We Do
– Developing a Recipe List Feature: Categorized as per client’s request.
– Creating a Login Feature: Certain premium recipes are only accessible to users who have registered.
– Implementing a Playful Design: Aimed at reinforcing the key message that baking is easy and fun.
Defining
Problem
– The primary challenge was managing a vast recipe library, requiring robust resources to prevent website downtime.
– Design requirements were also quite challenging, especially for the mobile version.
Result
The website was successfully developed with a mobile-first approach, making the mobile interface far more appealing compared to several competitor websites. It was designed to target the 30–50 age demographic, who have increasingly embraced searching for recipes via gadgets. The interface was intentionally kept simple to ensure a seamless user experience (UX).
