Apply For Digital Ads
Role Overview
The Junior Ads Optimizer is an entry-level role within our Performance Marketing team, designed for individuals who want to build a strong foundation in paid advertising.
In this role, you will support the execution and maintenance of online advertising campaigns across platforms such as Google Ads and Meta Ads, working closely with Ads Optimizers and Senior Ads Strategists. You will focus on accuracy, budget safety, and process discipline—while learning how professional performance marketing teams operate.
What You Will Learn & Build
- Paid ads fundamentals: structure, bidding, budgets, audiences, creatives
- How to read performance metrics (spend, clicks, conversions, CPA, ROAS)
- Basics of conversion tracking and account hygiene
- A responsible, data-driven approach to performance marketing
Skills & Mindset We’re Looking For
- 0–1 year experience in digital marketing or paid ads
- High attention to detail and comfort with numbers
- Willingness to learn and follow structured processes
- Careful, responsible, and process-driven mindset
- Comfortable working behind the scenes
Career Growth Path at ToffeeDev
Junior Ads Optimizer → Ads Optimizer (Staff) → Senior Ads Strategist → Lead Ads Strategist
Culture & Working Style
- Performance- and data-driven
- Strong focus on SOPs, QA, and budget safety
- Collaborative, learning-oriented team
If you want to build strong fundamentals and grow into an Ads Optimizer or Ads Strategist, apply now
Role Overview
The Ads Optimizer (Staff) is responsible for independently managing and optimizing paid advertising campaigns across platforms such as Google Ads and Meta Ads, within an approved funnel structure.
This role focuses on performance stability, budget efficiency, and continuous optimization, while executing strategy set by Senior Ads Strategists. You will work closely with Account Managers, Creative, and Analytics teams, with minimal direct client interaction.
What You Will Learn & Build
- Independently manage and optimize paid ad campaigns
- Improve CPA, ROAS, and overall performance efficiency
- Creative testing and optimization strategies
- Advanced optimization across bids, budgets, targeting, and creatives
- Strong judgment in balancing performance, stability, and risk
- Data integrity, tracking accuracy, and performance reporting
Skills & Mindset We’re Looking For
- 0–1 year experience in digital marketing or paid ads
- Strong understanding of Google Ads and/or Meta Ads
- Proven budget and optimization discipline
- Analytical, data-driven mindset
- Comfortable working in a fast-paced environment
Career Growth Path at ToffeeDev
Junior Ads Optimizer → Ads Optimizer (Staff) → Senior Ads Strategist → Lead Ads Strategist
Culture & Working Style
- Performance-first, data-driven decision making
- Strong emphasis on budget safety and risk control
- Clear funnel strategy (execution ≠ architecture)
- Collaboration across Ads, Creative, and Account teams
- Structured, accountable, and documentation-driven
If you’re confident managing budgets, optimizing with discipline, and improving results consistently, we want to hear from you. Apply now
Role Overview
The Senior Ads Strategist owns full-funnel paid media strategy, from Top to Bottom of Funnel, across platforms such as Google Ads and Meta Ads. This role is responsible for funnel architecture, budget allocation logic, and scaling strategy, ensuring paid media drives measurable business outcomes.
You will provide strategic direction to Ads Optimizers, collaborate closely with Account Managers, Creative, Analytics, and SEO teams, and engage with clients primarily at a strategic and escalation level.
What You Will Learn & Build
- End-to-end ownership of paid media funnels (TOF / MOF / BOF)
- Budget allocation and scaling frameworks that balance growth and efficiency
- Strategic diagnosis of performance drops and volatility
- Creative strategy and experimentation by funnel stage
- Strong judgment in decision-making under uncertainty
- Leadership capability through mentoring and direction-setting
Skills & Mindset We’re Looking For
- 3–5 years experience in paid ads or performance marketing
- Proven experience managing full-funnel strategies
- Strong Google Ads and/or Meta Ads expertise
- Strategic mindset with budget discipline
- Leadership and mentoring capability
Career Growth Path at ToffeeDev
Junior Ads Optimizer → Ads Optimizer (Staff) → Senior Ads Strategist → Lead Ads Strategist
Culture & Working Style
- Strategy-led, not reactive optimization
- Performance and efficiency over vanity metrics
- Clear documentation and decision logic
- Collaborative across Ads, Creative, Analytics, and SEO
Ready to own full-funnel strategy and scale performance with clarity and control?
Role Overview
The Lead Ads Strategist owns the overall paid media direction, funnel standards, and budget governance across all advertising accounts. This role ensures paid media investments are efficient, predictable, scalable, and aligned with business objectives, while minimizing risk, volatility, and compliance issues.
As the final decision-maker for ads strategy and scaling logic, you will work closely with executive leadership, Account Management, Creative, and Analytics teams. Client interaction is limited to high-impact strategic discussions or escalations.
What You Will Learn & Build
- Own paid media direction and funnel governance
- Set standards for scaling and optimization
- Oversee portfolio-level ads performance
- Lead and develop the Ads team
- Partner with leadership on growth strategy
Skills & Mindset We’re Looking For
- 5+ years experience in paid ads / performance marketing
- Proven track record managing large budgets
- Strong funnel strategy and scaling discipline
- Leadership and decision-making authority
- Calm, systems-oriented mindset
Career Growth Path at ToffeeDev
Junior Ads Optimizer → Ads Optimizer (Staff) → Senior Ads Strategist → Lead Ads Strategist
Culture & Working Style
- Strategy-led with clear governance and standards
- Performance, efficiency, and risk in balance
- High ownership, high accountability
- Data-driven
