Beeme

Beeme is a skincare brand for mothers and babies, formulated with bee-derived ingredients such as beeswax, honey, coconut oil, almond oil, olive oil, and five other natural ingredients including vaseline, olive oil, VCO, almond oil, and essential sweet vanilla honey. Beeme is a symbol of love for the family, offering the best protection from nature. Show your love for your family with Beeme.

This project began with Beeme’s request to increase product sales through digital ads. Beeme’s goal was to achieve a 3x ROAS (Return On Ads Spend) for three of their products: Nourishing Balm, Honey Sunscreen, and Natural Soap. To achieve this, Toffeedev recommended running CPAS (collaboration between E-Commerce and META) ads.

First, we conducted demographic analysis to identify locations/areas beyond the primary location to attract new customers. Then, together with Beeme, we brainstormed to produce ad content that aligned with Beeme’s goals and audience.

Before working with ToffeeDev, Beeme had run digital ads but the results were less than satisfactory.

Beeme already had good engagement on their Shopee store, and the Toffee ads team saw this as an opportunity to boost sales on Shopee. Therefore, the Toffee ads team recommended using the CPAS strategy (a collaboration between Meta & E-Commerce). Within just one month, the ad campaign achieved a ROAS of over 10x!

Beeme’s team expected at least a 3x ROAS from the campaign. However, in just one month, the campaign achieved a ROAS of over 10x!