Crystal of The Sea is a company selling cooking spices and snacks made from premium ingredients that are safe for consumption by everyone, from babies to the elderly.
Crystal of the Sea
Industry
Involvement
Project Detail
Crystal of The Sea ran an advertising campaign focused on increasing sales through its website. However, the results were less effective because the audience behavior showed hesitation in making direct transactions on a website.
To address this, ToffeeDev utilized the “Toffee Ads Framework” to activate the potential of the client’s products to reach the right audience with the right offers.
How We Do
In the first month of the campaign, the focus was still on increasing sales through the website. However, the results were less effective due to the audience’s hesitation to make direct transactions.
In the following month, ToffeeDev recommended running the Meta CPAS Shopee campaign to achieve more effective results, as the ToffeeDev team identified the potential in Crystal of The Sea’s official Shopee store.
Defining
Problem
The goal was to increase sales on the Crystal of The Sea website, but the results were still underwhelming because the audience behavior showed hesitation in making direct purchases on the website.
Solution
To help Crystal of The Sea achieve its goal of increasing brand awareness in the Indonesian market, ToffeeDev provided the solution of building specific website authority to establish credibility and awareness with users.
Results
ROAS increased 11x
ROAS
11+
ROAS increased 11x
