Established on November 21, 1974, Sinar Himalaya specializes in the sales and marketing of Bakery Machinery, Packaging Machinery, Pharmaceutical Machinery, Woodworking Machinery, Hotel/Restaurant/Café Equipment, and Bakeware Utensils.
Sinar Himalaya
Industry
Involvement
Project Detail
This project was initiated to increase brand awareness and help Sinar Himalaya become more widely recognized in the industry.
How We Do
The ToffeeDev team started with a site audit to assess the health of Sinar Himalaya’s website. Then, keyword research was conducted to identify the best-fit keywords for the business and its objectives. The next step involved product category mapping and optimizing Product Listing Pages (PLP) and Product Detail Pages (PDP).
Defining
Problem
During the project, it was discovered that Sinar Himalaya’s website had a disorganized UI/UX, and the product categories were not fully optimized.
Solution
ToffeeDev mapped product categories and optimized PLP and PDP for better structure and visibility.
Results
49.25%
Increase in organic traffic
60%
Value keywords ranked on Page 1 of SERP
81%
Article keywords ranked on Page 1 of SERP
+20.87
Improvement in visibility
+48.20
Increase in keyword average position
79 ke 88
Improvement in site health score
Site Audit
Average Position
Conversions
Organic Traffic
Visibility
