Toffee Ads Framework - Apply It to Your Business Website Now!

Activate your advertising now,
and get bigger traffic than before

The ToffeeDev team follows several phases to create the best and most effective ads that will help your business. Broadly speaking, this process is divided into three stages: Foundation, Build, and Maintain.

Our Work Process

We offer various services, but our process remains almost the same every time.

Stage 1
Foundation

Our Ads Optimizer team begins by establishing the foundation for all marketing activities. This stage consists of three steps:

Goals

The Ads Optimizer team discusses and defines the goals of your online marketing activities, which are divided into three main objectives: Brand Awareness, Leads Generation, and Sales.

• Brand Awareness
• Leads
• Sales

*All have measurable metrics

Audience

The Ads Optimizer team researches to understand your target market/audience that is most aligned with your product/service/brand.
This includes research on age, location, and preferred media platforms, which will be adjusted to match the Unique Selling Points (USP) of your brand.
The team also identifies the best platform to market your product/service, covering aspects such as:
• Competitors
• Location
• Age
• Channels

Offers

The Ads Optimizer team collaborates with the client to define the business offers that will be given to prospective customers.
They provide the best suggestions on business offers that can be presented to potential customers during the marketing campaign.
The team discusses and advises on the values/offers to be presented during the campaign.

Stage 2
Build

After laying the foundation for the campaign, the Ads Optimizer team begins to build the campaign structure. This phase consists of three steps:

Strategic Plan

The Ads Optimizer team designs effective and efficient campaign funnels that align with the established foundation.

Content Creation

The Ads Optimizer team creates all content components, including concepts, copywriting, and images/videos.
They provide the ad content to be marketed on the chosen social media platforms.
Multiple ad content alternatives are created, including concepts, copywriting, and [banners/images/videos], aligned with the initial foundation.

Campaign Activation

The Ads Optimizer team runs the campaign and tracks its performance.
• Tracking Implementation
• Campaign Activation

Stage 3
Maintain

The Ads Optimizer team works to sustain the results of the ads campaign by optimizing the ongoing campaign to meet the established targets. This stage consists of three steps:

AB Test

The Ads Optimizer team performs AB testing on the ads campaign to achieve optimal results.

Test CTA, Headline, Design

Monitoring

The Ads Optimizer team monitors the performance of the ads campaign regularly (daily, weekly, and monthly).

Evaluation

The Ads Optimizer team evaluates the performance of the ads campaign on a [weekly/monthly] basis and makes further planning.
They review the campaign performance, develop a plan, and take appropriate action based on monitoring results.