Toffee Content Framework - Apply It to Your Business Website Now!
HAVE RELATABLE WORDS
TO APPROACH
EVERY KIND OF AUDIENCE
The content creation flow is divided into three main stages: Content Creation, Quality Control, and Approval.
Our Work Process
We offer various services, but our process remains nearly the same every time.
Stage 1
Content creation
Our content team starts by creating content in three initial stages. The process begins with reading the Brief and Client Notes, conducting research, and understanding the Content Pillar before proceeding to the Content Creation phase.
Read Client Notes And Brief.
Before beginning the content creation process, our team carefully studies the brief, client notes, and provided keywords. This stage helps us gain a clear understanding of the type of content desired by the client.
Learn The Content Pillar
The next step is to understand the Content Pillar. This is essential for crafting content that matches the search intent of potential readers/customers looking for information related to your business.
Start Content Creation
Once the brief and Content Pillar are clear, our team proceeds with the content creation phase. During this stage, we write content based on the above elements to help your business achieve its objectives.
Stage 2
Quality Control
Once the content is completed, the next phase ensures its quality for optimal results. This phase consists of three steps: Proofreading, Editing, and Review, followed by content submission and a second proofread by senior team members.
Proof Read +Editing +Review
After content production, our team self-checks the content by proofreading it to ensure no writing errors. If errors are found, we proceed with editing. The team then reviews the content once more to ensure its quality
Submit content
Once the self-checking phase is complete, the content is submitted to the senior team for a second review. This step is crucial to ensure the content meets the highest standards before delivering it to the client.
Second Proof Read
At this stage, the written content will undergo another round of proofreading to minimize any errors. The senior team will carefully review each part of the content once again.
Stage 3
Approval
This is the final stage before the content is delivered to the client. The focus here is on a final check to ensure the content is of the highest quality. The content will go through several steps: Typo Check, Plagiarism Check, and finally, Approval & Submission.
Typo Check
To avoid writing mistakes, our team uses tools to ensure there are no typos in the content. We also perform manual checks to ensure the highest quality output.
Plagiarism Check
Plagiarism is something we aim to avoid to ensure the content’s authenticity. Using the tools available, we perform a plagiarism check to ensure the content’s originality. If any issues are detected, the content will go through editing and rechecking.
Approved & Submit
After passing the final checks and ensuring no plagiarism is present, the content is approved and submitted to the client.
