Toffee SEO Framework: Apply It to Your Business Website Now!
How to improve your business
through structured SEO that has been
implemented by many businesses!
What steps does ToffeeDev take in performing Search Engine Optimization (SEO) for your
business? Every digital marketing agency has its process. That’s why ToffeeDev has developed
a unique framework to deliver the best SEO results tailored to your business needs.
Our Work Process
Toffee SEO Framework consists of 3 stages with a total of 9 steps carried out to optimize your
business website. What are these 9 steps?
Stage 1
Site Health
The SEO team will conduct an audit overview of your website to determine whether it meets SEO standards. This stage includes three steps:
Site Structure
The first step is to check the website’s structure, such as URLs, Page Crawl Depth, Breadcrumbs, and more, so Google can crawl and index your website more easily.
On page signal
The SEO team will check all the on-page elements of your website, especially the main pages. This step is crucial for Google to assess the relevance and quality of your pages, helping improve their rankings in search results.
Structure Data
The SEO team will also review the structured data to ensure your information is well-organized and systematic. Implementing structured data helps Google read your website more effectively.
Stage 2
Expert Content
After completing the site health stage, the next step is expert content. The SEO team will evaluate whether the content on your website meets SEO On-Page standards. This stage consists of three steps:
Keyword Research
The SEO team will help conduct keyword research relevant to your business. ToffeeDev categorizes keywords into two types: selling keywords and article keywords. Selling keywords aim to boost sales, while article keywords aim to increase website traffic.
Content Creator
After completing the keyword research, the next step is creating content. Selling keywords will be used on product pages, while article keywords will be developed into blog posts with over 500 words, making it easier for Google to understand the article’s content.
Content optimization
Once the content is created, the SEO team will optimize it to meet SEO On-Page standards. This includes adding headings (H1), subheadings (H2-H4), title tags, meta descriptions, images, and internal links.
Stage 3
Outreach campaign
After completing the site health and expert content stages, where the SEO team ensures that your website and content meet standards, the final stage is outreach campaigns. Here, the SEO team will obtain backlinks through content placements.
Expert outreach
To acquire quality backlinks from credible sources, the SEO team will directly reach out to experts relevant to your business niche. These experts may include bloggers who write articles containing internal links to your website.
Media outreach
To enhance your business website’s reputation, the SEO team will also collaborate with online media platforms with a wider reach. Combining expert and media outreach helps improve the website’s reputation significantly.
Optimization checker
Achieving the best results for your business is ToffeeDev’s goal. After experts or media create articles about your business, the SEO team will optimize and verify that anchor text and internal links align with your business objectives.
Elevate Your Online Dominance: Experience a Legendary SEO Consultation from Our Expert!
In this 30-min online consultation, you’ll get :
- Free review of your business website & social media platform, including actionable steps you can do to improve it
- Marketing & strategy ideas regarding your business website and social media advertisements
