Tulip Chocolate

Tulip Chocolate is a renowned chocolate brand under PT Freyabadi Indotama, with over 25 years of experience in the chocolate industry. The brand supplies products to more than 1,000 companies across various industries, including bakery & patisserie, confectionery, HORECA, quick-service restaurants (QSR), and the snack & beverage industry—especially in Indonesia and the Asia-Pacific region.

As PT Freyabadi Indotama’s flagship brand, Tulip Chocolate has successfully provided diverse chocolate solutions and products to over 8,000 companies while catering to markets in Asia-Pacific, the Middle East, and Africa.

Industry

Involvement

Project Detail

The Tulip Chocolate project was first created to increase organic traffic and brand awareness for the B2B target market, especially in Indonesia and the Philippines. In addition to increasing organic traffic, Tulip Chocolate also expects the company’s brand to be widely recognized not only in the Indonesian market, but also in the Philippines with the use of English. The main target of Tulip Chocolate is B2B market such as Coffeeshop or bakery industry. Therefore, during the project, ToffeeDev implemented multilanguage optimization, namely keyword optimization in Indonesian and English for the B2B target market.

How We Do

Indonesian keyword optimization (ID) for the Indonesian market, and English keywords for the Philippines (PH) market. Both Indonesian and English keyword optimization are divided into Value Keywords for Product Pages and Article Keywords for article posts.

Defining
Problem

Tulip Chocolate faced low brand awareness in Indonesia and the Philippines. In collaboration with ToffeeDev, the brand aimed to expand its presence both domestically and internationally.

Solution

To help Tulip Chocolate achieve its goal of increasing brand awareness in the Indonesian and Philippine markets, the ToffeeDev team implemented several solutions. These included optimizing Indonesian-language keywords for the local market and English-language keywords for international markets. ToffeeDev divided these efforts into Value Product Page optimization and Article Keyword strategies for content.